Retail
Commerce, data, and AI for modern retailers
We As Web drives digital commerce, omnichannel experiences, retail operations, and AI-powered growth for modern retailers. Our teams combine strategy, engineering, data, AI, and platform expertise across Shopify, Magento, SAP, Salesforce, Microsoft, and Databricks — helping retailers modernise customer experiences, optimise operations, and unlock customer value across every channel.
Talk to Our Retail Technology Specialists →The pressure retail leaders are operating under
- Omnichannel expectationsCustomers expect seamless experiences across web, mobile, social, marketplace, and physical store — without friction between channels.
- Inventory visibility across channelsReal-time inventory accuracy across stores, warehouses, and digital channels remains a structural challenge for most retailers.
- Legacy commerce platformsMagento 1, legacy ERP, and monolithic commerce stacks cannot keep up with the pace of modern digital demand.
- Scaling without rising costsGrowth across channels and geographies must be supported without proportionally increasing operational overhead.
- AI and data for growthPersonalisation, recommendation, and AI sales intelligence are no longer optional — they determine conversion, basket size, and lifetime value.
- International expansionNew geographies bring new payment rails, languages, regulatory regimes, and operational complexity — all to be managed while maintaining control.
Why Retail leaders choose us
Retail transformation requires more than platform delivery — it requires an understanding of commerce operations, omnichannel customer behaviour, inventory, and the realities of modernising legacy commerce at scale.
Retail & Commerce Platform Expertise
100+ retail and commerce specialists delivering across Shopify, Magento, Salesforce Commerce Cloud, SAP Retail, Microsoft, and Databricks — with the platform breadth to avoid single-vendor lock-in.
AI & Data Engineering for Retail
AI and data engineering practice tuned for retail — Microsoft Fabric, Databricks, product generation AI, search optimisation AI, recommendation engines, and content automation that turn retail data into growth.
Enterprise Integration Across the Retail Stack
Seamless integration across commerce platforms, SAP, ERP, CRM, loyalty platforms, warehouse, and order management — the integration layer where most retail modernisation programmes stall.
Retail Platforms
Eight core retail services covering the full value chain — from commerce platform modernisation and omnichannel experiences to data platforms, AI-powered automation, and managed teams.
Commerce Platform Modernization
Modernising legacy commerce platforms into modern, headless, mobile-ready commerce — Shopify, Magento, Salesforce Commerce Cloud, and headless architectures engineered for performance and scale.
Omnichannel Experiences
Seamless customer experiences across web, mobile, social, marketplace, and physical store — connected inventory, unified customer data, and consistent merchandising across every touchpoint.
Inventory, Supply Chain & Order Management
Warehouse integration, order management, product information management, and omnichannel inventory visibility — the operational backbone of modern retail.
Enterprise Integration (SAP, ERP, CRM, Loyalty)
Connecting the retail technology stack — SAP Retail integration, ERP integrations, CRM, loyalty platforms, and the integration patterns that hold it together.
Data Platforms & Retail Analytics
Unified retail data platforms leveraging Microsoft Fabric and Databricks — centralised reporting, better decision-making, and improved operational visibility across stores and channels.
AI-Powered Retail Automation
Product generation AI, search optimisation AI, recommendation engines, and content automation — calibrated to retail data and tuned for measurable conversion and margin outcomes.
Salesforce Commerce & CRM
Salesforce Commerce Cloud and CRM for retailers — unified customer view, personalised marketing, and the operational tooling that turns customer data into commercial outcomes.
Managed Teams & Staff Augmentation
Dedicated retail engineering teams for ongoing modernisation, enhancement, and operational support — nearshore delivery model with European delivery centres.
Engineering services
The capabilities applied to deliver the solutions above — engineered for retail workloads, omnichannel operations, and the technology ecosystems modern retailers depend on.
Compliance & Regulatory Standards
Explicitly engineered for the compliance regimes modern retailers operate under.
Outcomes & Case Studies
Two flagship Retail case studies from the WAW portfolio — both live on the site with full detail.
Sales Intelligence for a Global Sportswear Brand
A global sportswear brand unified fragmented data across 12+ internal systems into a conversational AI platform — giving sales reps real-time intelligence during live buyer meetings, cutting prep time, and accelerating rep ramp-up.
From Magento to Shopify — A Modern E-Commerce Foundation
A prominent Romanian furniture retailer migrated a 50,000+ product catalog from a sluggish legacy Magento 1 environment to Shopify, paired with a new Product Information Management system — eliminating stock-management issues and ongoing technical overhead.
Connected ecosystem. Not fragmented commerce.
Retailers can't choose between customer experience and operational efficiency — they have to deliver both, under omnichannel expectations and AI-powered growth pressure.
- Commerce platforms that scale — Shopify, Magento, SFCC, headless
- Omnichannel experiences that hold together across web, mobile, and store
- Data platforms that turn retail data into decisions
- AI-driven automation tuned for measurable conversion and margin
- Enterprise integration without single-vendor lock-in
Whether you are migrating off Magento 1, building an AI sales platform, deploying unified retail data, or expanding internationally, we help you build the digital foundation the modern retailer needs.