From Magento to Shopify
A Modern E-Commerce Foundation
A prominent Romanian furniture retailer migrated a 50,000+ product catalog from a sluggish legacy Magento 1 environment to Shopify, paired with a new Product Information Management (PIM) system to overhaul digital performance, fix inventory sync, and unlock international expansion.
Discuss Your Project →A growing furniture retailer held back by legacy commerce
The client is a prominent Romanian furniture retailer operating physical stores across the country with several hundred employees. Operating on a legacy Magento 1 platform, the company struggled with severe performance issues caused by their extensive catalog of over 50,000 products. To modernize their e-commerce operations, resolve inventory sync problems, and improve workflow efficiency, the retailer sought to transition to a combination of Shopify for business management and Sales Layer (a Product Information Management system) for product management.
What prompted the project
To modernize their digital storefront and unlock international expansion, the retailer needed a clean-slate commerce platform with role-based access, scalable product management, and reliable inventory.
Structured Access Control
Implement a management system that allowed for role-specific permissions so employees could govern only the parts of the workflow relevant to them.
International Expansion
Utilize Shopify Marketplace to expand sales operations into multiple countries without re-platforming for each new market.
Scalable Architecture
Move away from an outdated platform failing under their catalog size, seeking a "clean slate" to manage products and stock efficiently.
Why an expert partner was required
The migration and modernization effort presented several significant hurdles — both technical and organizational.
What We As Web delivered
We As Web delivered a comprehensive migration and custom integration strategy to overhaul the client's e-commerce ecosystem — without disrupting the live business during the cutover.
Custom Shopify Theme
A clean, optimized Shopify theme built from the ground up to handle the retailer's specific component requirements.
Advanced PIM Integration via Meta Fields
Overcame Shopify's native product information limits by storing complex attributes in Meta Fields and Meta Objects, synced from Sales Layer.
Strategic Data Migration
A specialized tool to transfer customer data seamlessly; historical order data kept accessible in the legacy system.
AI-Powered Filtering & Discovery
Two distinct AI features that improve product discovery and conversion across the catalog.
A modern, scalable, future-proof commerce foundation
The transition to Shopify and Sales Layer delivered a well-optimized e-commerce platform — built to scale with the retailer's product catalog, their team's workflows, and their international expansion plans.
Completely resolved previous operational issues where products appeared online but were unavailable in the warehouse, or vice versa.
The platform's overall performance improved significantly, efficiently managing the massive 50,000+ product catalog without lag.
Navigation became smoother and product discovery much more intuitive thanks to the AI-powered search filtering and personalized recommendations.
The new platform requires minimal technical maintenance, as security patches and standard updates are handled automatically by Shopify — freeing the client's internal resources.
Shopify + Sales Layer PIM for a furniture-scale catalog
A pragmatic, modern stack — Shopify for commerce, Sales Layer for product information management, custom Liquid theme work for the storefront, and AI features layered on top for discovery.
A clean-slate commerce platform is a growth unlock, not just a tech refresh
A retailer with a 50,000-product catalog on a legacy platform is not just slow — it is operationally boxed in. By migrating to Shopify, integrating Sales Layer as the PIM, and layering AI features on top, we gave this Romanian furniture retailer a foundation that handles their catalog today and their international expansion tomorrow.
The result is a platform that the client's own team can operate with minimal technical maintenance, while continuously adding new features and entering new markets. For any retailer held back by legacy commerce infrastructure, this is what a clean-slate migration looks like when it's done right — minimal disruption during the cutover, maximum leverage after it.